Service Design
We work collaboratively among cross-functional teams to design and build usable and impactful services that help users accomplish their goals easily and confidently while setting us apart from the competition as the better experience provider.
Service Design Projects
Our Service Design Services
Our philosophy of service design is rooted in understanding the omni-channel journey a user or customer takes as they accomplish their main goal. As we begin our work, we uncover as much of the existing data as we can find about those users/customers and use that information to put together a Once we have a clear understanding of that journey, we dig deeper to understand the Here are the service design principles that guide our work.
- User-centered — We design services that put the user first. Without understanding and centering the people we're designing the services for, we don't stand a chance at designing an effective solution, since we'd really just be guessing.
- Collaborative — We bring the whole team along as we design services. Without taking a co-creative and cross-functional approach to design, we won't be able to gain the necessary influence to make change and we won't be able to properly orchestrate the backstage processes needed to deliver that service.
- Holistic — We account for the entire user journey as they accomplish their goal, inclusive of all the various touchpoints and channels they interact with brands. Without that understanding, those services remain siloed and will often miss the mark in integrating itself into that journey.
- Iterative — We understand that people change over time. If we ignore that, even the best designed services will soon become useless or fail to meet their needs.
- Visually communicated — We show our work. To build influence within organizations, help others take a user-centered approach, and visualize key opportunities for service delivery, we build artifacts that are easy to understand and share across the entire organization.
- Data-informed — We measure, learn from, and optimize the services we've designed. Being data-informed allows us to use data alongside the rest of our available inputs to design services with speed. We've expressly not used the term data-driven here, as it requires us to be beholden to the data and shifts focus away from the users and over to the technology.
- Prioritized — We parse the entire user journey into smaller chunks and tackle the biggest opportunities first.
Our journey maps are an omnichannel visualization that helps your team understand how your customers move from initial awareness to taking action then brand loyalty and uncover opportunities to improve the whole customer experience.
We build blueprints that outline the interaction between the users and the people, processes, and technologies that deliver experiences to those users.
lorem ipsum
Lorem ipsum dolor sit amet.
We use evosystem mapling to understand the connections between the various technologies that are involved within a system.
We build user personas to visualize key user pain points, needs, and opportunities. Our personas are built off a mixture of existing stakeholder knowledge, usage analytics, and direct research to get a full picture of the users and the teams assumptions about the users.