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UX Research | Tony Vergara

UX Research

We plan and execute mixed-methods user research, from recruitment all the way to data analysis. Our user research plans build off your team's existing knowledge to fill in crucial gaps to understanding the entire user journey from awareness through decision, and even into loyalty.

UX Research Projects

Chesapeake Employers | Usability Testing

We conducted two usability tests with Chesapeake Employers as part of their website redesign.

LifeBridge Health

We partnered with the regional health system to redesign their public-facing website to serve as a gateway to the Digital Front Door project, a project to merge all digital touchpoints and improve how they direct patients to the appropriate form of care.

Walden U | CRO Testing Roadmap

We partner with the online university for working professionals in an ongoing basis to consistently improve the website through A/B Testing. Every three months, we build a roadmap of upcoming tests to increase their leads and improve their understanding of their users' journey through the site.

Our UX Research Services

We conduct mixed methods research that uncovers insights to the most impactful questions your team has. We start by conducting internal research to determine the current state of user research at your organization and draft a research plan that builds off of your team's current knowledge about your users. Once we've drafted the research plan, we handling all tasks that are a part of the research lifecycle from task preparation, recruitment, screening, conducting studies, data analysis, and preparation of insights.

We interview your users to understand how users interact with your brand, examine usability of your digital ecosystem, and gauge brand perception.
We develop surveys to collect data on users and better understand the frequency of key usability problems to prioritize the highest impact enhancements.
We build user personas to visualize key user pain points, needs, and opportunities. Our personas are built off a mixture of existing stakeholder knowledge, usage analytics, and direct research to get a full picture of the users and the teams assumptions about the users.
Our journey maps are an omnichannel visualization that helps your team understand how your customers move from initial awareness to taking action then brand loyalty and uncover opportunities to improve the whole customer experience.
We conduct card sorts and card sorting workshops to identify an intuitive categorization and hierarchy for information related to your product/service. Results from our card sorting reports inform the taxonomy and structure of your platform's navigation to drive a scalable information architecture.
We review your website's analytics to identify key content and user flows to influence insights and opportunities around the current experience.
We conduct comparative analyses to see how other companies facing similar challenges use their digital ecosystem to solve them. We review direct competitors to estimate how your product/offering stacks up in the market and review indirect comparators to identify other relevant digital experiences your users might be familiar with/benefit from.
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We conduct diary studies with users to determine how they interact with a brand over time and collect more frequent datapoints to support our journey maps.
We conduct end-to-end usability testing, including drafting testing plans, recruiting participants, conducting tests, and analyzing test data to uncover key usability issues before development begins.
We analyze session replay and heatmapping data to understand key user flows and identify pain points users have when using the website.
We test multiple versions of a product experience or user flow to compare and validate the potential solutions identified among the team and prioritize our decisions based on potential impact.
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We build standards that help your team plan and conduct consistent, high-quality user research sessions, scale your user research team/efforts, and advance team-wide decision-making based on research findings.