Categories
Tony Vergara
Service Design
We work collaboratively among cross-functional teams to design and build usable and impactful services that help users accomplish their goals easily and confidently while setting us apart from the competition as the better experience provider.
- Journey Maps
- Journey Map Creation
- Service Blueprinting
- Contextual Inquiry
- Optimization Roadmapping
- Ecosystem Mapping
- User Personas
Website Redesign Strategy
Whether you're looking to build a new site from the ground up or redesign an existing site, we offer information architecture and content strategy services, as well as design and development support where possible.
- Requirements Gathering
- Analytics Review
- UX Benchmarking
- Creative Brief
- Information Architecture
- Wireframes
- Content Strategy Guide
- Usability Testing
- Content Migration Support
Experience Optimization
There's no such thing as good enough. We work with clients to implement continuous optimization strategies that keep their customers coming back, including A/B & multivariate testing, personalization, and conversion rate optimization.
- A/B & Multivariate Testing
- Conversion Rate Optimization
- Heatmapping & Task Analysis
- CX Measurement
- Landing Page Creation
- Personalization Strategy
Design Thinking Workshops
Transform your average meeting into a more collaborative and creative problem solving session. Our design thinking workshops help teams identify and prioritize solutions, facilitate consensus building, and speed up time to decision for almost any problem you can imagine. Most can even be conducted remotely!
- Persona Creation
- Journey Map Creation
- Navigation Design
- Optimization Roadmapping
- Design Review
- Rapid Prototyping
- Retrospective
- Process Optimization
- Events Calendar Creation
- Custom Workshop Building
UX Research
We plan and execute mixed-methods user research, from recruitment all the way to data analysis. Our user research plans build off your team's existing knowledge to fill in crucial gaps to understanding the entire user journey from awareness through decision, and even into loyalty.
- User Interviews
- Surveys
- User Personas
- Journey Maps
- Card Sorting
- Analytics Review
- Comparator Analysis
- Contextual Inquiry
- Diary Studies
- Usability Testing
- Heatmapping & Task Analysis
- A/B & Multivariate Testing
- Desirability Testing
- First-Click Testing
- Research Operations