Tony
Vergara
Experience Design Leader Specializing in Service Design, User Research, and Information Architecture
I seek to find meaningful work where I get to use my strengths in user psychology and co-design to lead effective teams and design solutions to tough challenges that benefit the greater good.
Resume
Service Designer II → Service Designer III & Design Lead
I'm currently working on a contract with Maryland's Department of Labor as a Design Lead for the Maryland Paid Family and Medical Leave program. I recently worked with the Center for Medicare and Medicaid Services (CMS), where I lead multiple design teams across critical public-facing web properties (like Medicare.gov and CMS.gov) to improve the web experience for end users and content editors.
Customer Experience Consultant
I help small businesses, non-profits, and community organizations set up their digital presences and improve business operations through use of technology.
UX Architect → Senior UX Architect → Associate Director, CX Strategy
I led design strategy for website redesign projects and creative marketing campaigns, helping diverse commercial clients develop data-informed design solutions that drove user impact. I also developed deep expertise in user research operations, content strategy, information architecture, measuring user experience, and business consulting.
UX Design Intern → UX Designer
I led comprehensive discovery research for website redesign projects, building strong client relationships through stakeholder interviews and presenting strategic findings. Developed crucial information architecture elements, including sitemaps, wireframes, and taxonomies, while collaborating closely with Art Directors and Content Strategists to ensure alignment between client needs and project execution throughout the web development process.
Research Program Coordinator II
I conducted research on memory and attention, developed inclusive recruitment strategies and other research operations protocols, and trained undergraduate assistants. In my spare work time, I also programmed research tasks in MATLAB and Python for efficient data collection and secured IRB approval for all protocols and research studies.
Research Assistant
I recruited and screened research participants to ensure high-quality data collection, conducted testing directly with participants, and assisted the Lead Researcher in preparing materials for publication and presentation.
Certifications and Awards
We're constantly looking to improve our ability to deliver results. Here are some of our recent accomplishments.
Fearless Purple AI Hackathon – 3rd Place Winner
3rd Place in the 2025 Fearless Internal Purple Hackathon
Make an Impact (Fearless Digital 2024 Award)
Our work contributed to a 15-24% increase in customer satisfaction for new Medicare beneficiaries
2017 Acquia Engage Award
Nielsen Norman Group UX Certifcation in Management
Adobe Certified Expert - Adobe Analytics Business Practitioner
IBM Enterprise Design Thinking — Co-Creator
Google Analytics Individual Qualification
Testimonials
Customers and co-workers love working with Tony! Read a bit more about what they have to say about their experiences.
Blog Articles by Tony Vergara
Python for Designers
Aug 08, 2024
I love using Python to help me with tasks in my daily work. Check out some of the ways I've used it to streamline my design workflows.
How to Apply User Psychology to Web Design
Nov 02, 2021
When building a website, ensure your design builds visual interest, minimizes choice overload, and establishes trust with your brand.
Choice and Motivation: How Many Choices is Too Many?
Jun 03, 2017
Read more about choice overload and avoiding it to help customers make informed decisions that they'll be happy with.