Tony
Vergara
Experienced Design Leader Specializing in Service Design, User Research, and Information Architecture
I seek to find meaningful work where I get to use my strengths in user psychology and co-design to lead effective teams and design solutions to tough challenges that benefit the greater good.

- Weill Cornell Medical College – Department of Biochemistry
- Children's Hospital of Philadelphia — Department of Human Genetics/Molecular Bio
- Penn Medicine — Center for Sleep and Circadian Neurobio
- Johns Hopkins University — Department of Psych & Brain Sciences
Resume
Service Designer II & UX Lead
I am working with the Center for Medicare and Medicaid Services, where I am helping improve the process of informing people who are approaching their age of eligibility for Medicare of the process to enroll and of their available options for coverage and plans.
UX Architect → Senior UX Architect → Associate Director, CX Strategy
Overall job summary. Contents: Partner with clients to measure and optimize customer experience for their customers through website redesigns and ongoing conversion rate optimization. Participate in process documentation and improvements. Operationalize conversion rate optimization and testing efforts through ....
UX Design Intern → UX Designer
website redesign projects for association projects.
Research Program Coordinator II
managed projects for research studies for multiple postdocs and graduate students in the lab from test program creation to recruitment to collection to analysis.
Research Assistant
coordinated and scheduled testing and research activities.
Certifications and Awards
We're constantly looking to improve our ability to deliver results. Here are some of our recent accomplishments.

Nielsen Norman Group UX Certifcation in Management

Adobe Certified Expert - Adobe Analytics Business Practitioner

IBM Enterprise Design Thinking — Co-Creator

Google Analytics Individual Qualification
Testimonials
Customers and co-workers love working with Tony! Read a bit more about what they have to say about their experiences.
Blog Articles by Tony Vergara
Python for Designers
Aug 08, 2024
I love using Python to help me with tasks in my daily work. Check out some of the ways I've used it to streamline my design workflows.
How to Apply User Psychology to Web Design
Nov 02, 2021
When building a website, ensure your design builds visual interest, minimizes choice overload, and establishes trust with your brand.
Choice and Motivation: How Many Choices is Too Many?
Jun 03, 2017
Read more about choice overload and avoiding it to help customers make informed decisions that they'll be happy with.