Website Redesign Strategy
Whether you're looking to build a new site from the ground up or redesign an existing site, we offer information architecture and content strategy services, as well as design and development support where possible.
Website Redesign Strategy Projects
Our Website Redesign Strategy Services
We’ve partnered with with clients as they're looking to rebuild their websites. Size of website, industry, and overall process/deliverables are all variable. All projects start with a discovery and knowledge gathering phase to ensure the solutions built meet identified user needs. Once discovery is done, we help build a sitemap and strategic plan to collect content resources in order for successful and timely launch and to maintain the site efficiently throughout its life.
- Discovery
- Information Architecture
- Design System Planning
- Content Strategy
We collect initial project requirements to ensure that the team has a preliminary understanding of user needs, technical constraints, and business requirements and work with your team to determine the minimum viable product for initial launch.
We review your website's analytics to identify key content and user flows to influence insights and opportunities around the current experience.
We create plans for benchmaking that measure across the entire customer journey to help you understand how your site currently performs and conduct repeated measurements to measure return on investment in your digital infrastructure.
We document and outline the goals, requirements, and creative strategy for your project or initiative to ensure stakeholder alignment and onboard new team members as the project progresses.
lorem ipsum
- sitemapping
- taxonomy strategy
- template identification
- component mapping
We build functional wireframes that demonstrate content hierarchy and layout while prototyping key functionality to ensure stakeholder alignment before development begins.
We help you lay the foundation to create impactful content. Our content strategy guides include education about the substance, structure, workflows, and governance of various content types.
We conduct end-to-end usability testing, including drafting testing plans, recruiting participants, conducting tests, and analyzing test data to uncover key usability issues before development begins.
We develop plans and processes that help your team facilitate content migration and draft content guidelines that train your team to create consistent content that's on brand.