Rapid UX Report

Coming out of our discovery phase, we drafted a Rapid UX report to communicate our findings and our recommended strategy for how we believe the association should move forward. Discovery Findings We sought answers to our team's open questions and investigated the data we had to build a representative picture of the client's audience that were based on real user feedback and data. Personas & Journey Maps We outlined personas and journey maps for six of their primary user audiences to help communicate the overall strategy for the website back to our stakeholders to begin laying the foundation for the design and content strategy.

• Congressional Staffers
• Patient Advocate Groups
• Media
• Non-Member Companies
• Patients
• FDA Employees

UX Design

Wireframing

We designed wireframes of the homepage, and four other interior pages with a specific focus on a template-based content hierarchy and create visual representation of site depth to make the site more scalable. Since the AAM team was looking to improve their brand awareness through thought leadership and registration processes for their main event, our wireframes included pages for these, as well as a sample landing page and interior content page. Our initial wireframes helped the AAM team better visualize the navigation elements and page layouts for the proposed sitemap and they were excited to begin the visual design, so the wireframes were approved quickly with minimal revisions to the layouts and content hierarchies. From here, we updated the creative brief to document any relevant findings and feedback that would help onboard our graphic design and content strategy teams to continue work on the project. We were available for brief consultation with those teams to share our research findings and ensure that the strategic plan for the site was reflected in those phases of the project as well.